DUBAIUnited Arab Emirates, October 16, 2023 /PRNewswire/ — Group CEO Jane Sun He highlighted the dynamic role of tourism as a key economic driver at the opening of the SuperBridge Summit Dubai. His message emphasized the industry’s remarkable resilience and potential to drive substantial global growth, particularly in the middle East. He also spoke about the future of sustainable travel in the post-pandemic era.

Ms Sun underlined the critical role of travel and tourism, noting that the travel industry, before the pandemic, contributed to 10% of all jobs worldwide, generating 1 in 5 new job opportunities.

In it middle EastAs an area full of opportunities, the UAE is the third largest economy. According to global research, tourism accounted for 9% of total GDP in 2022, with approximately 32 billion dollars in international tourist spending. The sector also accounted for 12% of the UAE’s GDP and employed 363,000 people in 2019.

In addition to the economic vitality of tourism, Ms Sun explored prevailing trends within the travel industry, particularly the growing demand for domestic and global travel. With the lifting of restrictions on international travel, domestic and regional tourism has seen a notable increase. For example, during China During Golden Week, the volume of outbound travel increased by more than 800% compared to the previous year, while domestic tourism grew by almost 200% this year.

He middle East, in particular, has become a highly sought-after destination. According to data from the group, hotel reservations made from Porcelain toward middle East have increased more than 400% in 2023, along with a 300% increase in flight volume. Additionally, reservations for attractions and events in Dubai We have seen a staggering 450% increase in 2023.

Sun also highlighted the growing importance of sustainable travel, a trend accelerated by the pandemic. Travelers are becoming more environmentally conscious, leading the industry to adopt green practices and products. In response, Group has actively participated in several initiatives to reduce carbon emissions and promote sustainable travel, including partnering with CHOOOSE to offset CO2 emissions and joining the Science Based Targets initiative (SBTi) to encourage practices low carbon in the tourism industry. . She also praised Dubai The Sustainable City aims to achieve net zero energy by 2040 as a pioneering effort in creating eco-conscious tourism destinations.

Jane group CEO said: “Tourism is a key economic driver with unparalleled potential, driving global prosperity and shaping a better future. We are committed to harnessing this potential in the middle East, offering big-spending tourists an unparalleled combination of luxury and sustainability. Together we will do the middle East a privileged destination for travelers seeking exceptional experiences and ecological adventures.”

Additionally, Ms. Sun highlighted Group’s commitment to embracing technological innovation, particularly the Group’s AI-powered travel assistant, TripGenie. The tool is designed to streamline the booking process, meeting the needs of travelers and improving their overall experience. Group is resolute in its mission to create a sustainable, innovative and enjoyable future for the travel industry, harnessing the economic vitality of tourism to drive global growth.

About the group Group is a leading global travel services provider comprised of, Ctrip, Skyscanner and Qunar. Through its platforms, Group helps travelers around the world make informed and profitable reservations for travel products and services and enables partners to connect their offerings with users by aggregating related comprehensive content and resources. with travel, and an advanced transaction. Platform composed of applications, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group has become one of the world’s best-known travel groups, with the mission to “find the perfect trip for a better world.” More information about the group here.

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