Dubai’s bustling City Walk was painted in the vibrant hues of K content, thanks to the Korea Creative Content Agency (KOCCA). Her innovative pop-up, ‘Kim’s House’, backed by the Dubai government, wowed tourists from November 4-11.

This innovative pop-up space offered an immersive experience across various K content ranging from K-pop, fashion, drama, gaming, animation, webtoons to K-Food. Visitors spent a quality time exploring themed spaces such as a dressing room, living room, game room, bathroom and kitchen, each offering a fresh taste of K content.

The dressing room, a fusion of K-Pop and fashion, showcased stage costumes of famous K-Pop idols such as Blackpink and aespa, allowing visitors to try on traditional hanboks and contemporary outfits and enjoy the charm of K-fashion.

In the living room, highlights from popular K-dramas and K-Pop music videos were screened, and events like K-Pop dance challenges added to the fun. The arcade’s latest virtual reality and arcade games presented an impressive sight of visitors taking on new challenges.

The bathroom, adorned with Pinkfong characters, was a hit with the kids, while the kitchen, which combined K-Food with webtoons, offered a space to experience the harmony of food and art.

Visitors from diverse backgrounds shared: “We were drawn to the lovely pink that caught our eye at City Walk. The rich variety of experiences and sights were satisfying and created unexpectedly delightful memories.”

Kim Chulmin, head of KOCCA’s overseas business team, said: “This pop-up house exemplified the influence of K content in Dubai, and we will continue to focus on promoting Korean culture in various forms.”

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