Crowne Plaza Dubai Marina Hotel has selected the Knowland platform to gain access to insights into untapped industries and potential accounts, expand opportunities within the luxury hospitality sector and empower sales teams to strategically reallocate market share.
Located in the cosmopolitan Dubai Marina area, the IHG property offers 273 rooms, meeting and event facilities and five restaurants. As the region continues to expand, hoteliers face increasing competition. The Knowland platform helps individual properties by enhancing their competitive advantage and enabling them to more effectively identify potential prospects and secure emerging corporate and MICE (meetings, incentives, conferences and exhibitions) business. Its robust market analysis tool enables corporate-level teams to gain insights that facilitate revenue maximization, portfolio performance optimization, and informed market-related decision making.
- Intuitive interface provides seamless accessibility – Crowne Plaza Dubai Marina values Knowland for its easy-to-use platform, which allows its sales team to access MICE business information with a simple click and effortlessly. This simplified access to information, including details about bookers in your competitive set and their respective markets, uncovers new target industries and account opportunities, ultimately facilitating the hotel’s efforts to expand its market share.
- Effective market intelligence fosters competitive advantage – Leveraging Knowland’s proprietary algorithm, the hotel profile is matched with a comprehensive database of account attributes and booking behaviors to identify prospects with the highest conversion potential. By narrowing event searches to specific hotels, the sales team gains a competitive advantage and can efficiently target pre-qualified leads.
- Strategic account reports – By utilizing Knowland’s reporting features, the sales team gains a deeper understanding of recurring business patterns and market trends. This valuable information informs strategies that empower the team to take advantage of market opportunities effectively.
- Provides information on market dynamics. – Crucial market analytics give leaders the ability to direct hotel sales teams, using insights into account potential that extend beyond the brand or management company’s internal data. Consequently, this allows them to strategically plan account strategies by leveraging historical purchasing behaviors and preferences.
Madisse Matar, Sales and Marketing Director at Crowne Plaza Dubai Marina, said: “We chose Knowland to gain a comprehensive understanding of market analytics at a higher organizational level. The team collaborated with us to re-acquire knowledge amid the current disruptions, allowing us to regain our understanding of the brand and market trends. “We are excited to have this formidable tool at our disposal as we secure bookings for group business in 2023 and beyond.”
Patricia Shea, senior vice president of revenue at Knowland, said: “As Knowland continues its expansion in the Middle East, we look forward to helping Crowne Plaza Dubai Marina better utilize data and capture market share. Knowland is committed to helping hotel sales teams achieve more efficiency, better results and greater profitability with the data-driven insights they need to compete in the increasingly competitive hotel market.”